A hang tag designed for a stuffed toy of a critically endangered animal. My animal is the Irrawaddy Dolphin found in rivers (Mekong, Myanmar, and Indonesian Borneo) and coastal areas in South and South East Asia. The Irrawaddy dolphin is regarded as a sacred animal by both Khmer and Lao people, and is an important source of income and jobs for communities involved in dolphin-watching tourism. Irrawaddy dolphins are primarily threatened by the accidental capture of aquatic animals in fishing gear otherwise known as by-catch.
A quick mock-up I created in Photoshop to showcase the hangtag on a stuffed animal. The stuffed dolphin was an image I found online, the nose was small enough to be used for an Irrawaddy dolphin.
The completed double sided hang tag for the Irrawaddy Dolphin. The front features a cute cartoon picture of the animal and the back has the silhouette of the side view of the animal to show that it doesn’t have the same shape as the more known bottlenose dolphin. The Chinese inspired borders were designed to tie into the regional area that these animals can be found (South/SE Asia). The small info-graphs were created to showcase different facts about the animal in a fun way for kids. The Asian border around the images tie back into the location that the animal is found. The red dot and line around the entire image represents the die cut line that is the shape the tag would be cut out.
Thumbnail sketches based on photographs of the Irrawaddy dolphin.